Caesar's and Harrah's Resort were looking to sponsor coverage that fit their Routinely Spectacular campaign to bring awareness to their properties. More specifically, they wanted to connect with a young group of trendsetters against the backdrop of nightlife, glamour and fashion. Not a problem, we created a custom New York Fall Fashion Week campaign that brought readers backstage to the shows, parties and happenings with editorial coverage, photo galleries and videos.

Homepage Takeover
Site Skin
ROS Unites 300x250,728

Sponsored Video Series [View Videos]
Celebrity interviews, fashion personalities, notables, etc.
Behind the scenes show coverage at Lincoln Center
Top events and parties of the week

Twitter Ownership
Skinned twitter feed that gave live coverage of shows and parties

Sponsored Event Galleries
All photos from shows, parties and events were watermarked with brand logo, ready to be shared across the web virally